Copenhagen · Cairo

All of your operations,in one place — shaped to how you work.

Orders, stock across every storefront, cash-on-delivery scoring, the daily fulfilment routine, returns, purchasing, listings, payroll and the team. Twenty-four modules that already run an ecommerce operation end to end — you take the ones that are your business, and we build them around your operation rather than the other way round.

Start a conversationOpen the live demo
Check-inTuesday, 09:14
live

One order, end to end

#32189Shop A · HeliopolisEGP 4,120

  1. 01Order received09:14 · cash on deliveryShopify
  2. 02Buyer scored41 — from their own settled historyauto
  3. 03Held by a rule you wrote4 orders, one number, 9 minutesyour rule
  4. 04Cleared for pickinga person decided, in one actionNour
  5. 05Stock taken from the poolevery storefront, one numberauto
  6. 06Picked and packedgrouped by product, not by orderSalma
  7. 07Handed to the couriermanifest built · Nile Expressscan
  8. 08Delivered · cash reconciledEGP 4,120 settled against the dayauto

Value at risk

EGP88,40084,280

Held for review

76

Pooled stock

1,2841,283

Shopify did line 01. Everything under it is ours.

An illustration of the check-in screen — not a customer's data.

Running in production

orders through the system
0+orders through the system
buyers scored, continuously
0+buyers scored, continuously
on one pooled inventory
multi-storeon one pooled inventory
wherever your team works
iOS · Android · webwherever your team works
ShopifyWooCommerceGoogle SheetsWhatsApp BusinessBostaLocal couriersInstagram DMsYour accountant's fileThe fingerprint clock on the wallWhatever you already useShopifyWooCommerceGoogle SheetsWhatsApp BusinessBostaLocal couriersInstagram DMsYour accountant's fileThe fingerprint clock on the wallWhatever you already use

Three ways in

The platform

Twenty-four modules that already run in production. Take the ones that are your business and leave the ones that are somebody else's.

See the modules

How we work

We learn your operation, you pick the modules that are your business, we shape them to your routine, and it goes live. After that you change it yourself.

What you get, and when

In production

The platform running at volume in a live cash-on-delivery operation: what it does, what it changes, and what we learned building it.

See it in production

01 / The gap

Shopify ends where your operation begins.

Shopify is very good at being a shop. It takes the order, holds the catalogue, counts the money. Then it hands you a list, and everything that happens next is people.

That next part is where an ecommerce seller actually spends its day — and it is almost always held together by spreadsheets, message threads, and one person who remembers how it works.

You will recognise some of these

  1. 01

    Several storefronts, one warehouse, different numbers

    Each store thinks it owns the stock. Neither knows the other exists. Someone reconciles it by hand, usually after an oversell.

  2. 02

    Orders you already know will come back

    In a cash-on-delivery market, a share of every batch is refused at the door. Your team can often guess which ones. The system cannot, so it ships them anyway.

  3. 03

    The routine lives in someone's head

    Print, pick, pack, build the manifest, hand off, receive returns, put stock back. It works because a specific person knows the order. It stops working the week they are away.

  4. 04

    The same fact, retyped every week

    An order number copied from one screen into a spreadsheet, into a message, into an expense line. Every hop is a chance to lose it.

  5. 05

    Reports that answer the wrong question

    Revenue is easy to see. What to restock on Thursday, which courier loses parcels in which district, whether the return rate is actually improving — that is the question, and nothing answers it.

How it actually works

See it run.

Each one is the mechanism itself, running — not a picture of it. The data is invented; the behaviour is not.

One warehouse, every shopfront

A sale on one store has to reach every other one, and it has to count exactly once — however many routes it arrives by.

The same sale, counted once.

Open the system

Don't take our word for it. Use it.

A working copy of the platform, loaded with a fictional brand's sixty days. Every rule is live — change a threshold and the queue changes underneath you. Nothing you do is saved, and nothing here is anyone's real data.

  • Move a rule and watch the review queue change under you
  • Sell one item on one shopfront and watch both stay honest
  • Twenty-four modules, all of them openable
Open the demoNo sign-up. Nothing you do is saved.

The proof

Built at volume, before it was a product.

Every module on this site exists because an operation needed it on a specific Tuesday, not because it looked good on a roadmap. That is why the platform is shaped like a working day rather than like a feature list, and it is the discipline we intend to keep.

What we built, and what changed

Tell us what your operation is doing by hand.

If you can name the spreadsheet, name the spreadsheet.

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