Records

The deep reference, wired to the live store.

Every order, product, buyer, parcel and unit of stock — filtered on the server so the counts are true, and wired to the live store so the record you are reading is the record that exists. This is the widest group, and almost nobody takes all of it.

What changes

One place to look, and the number there is right.

What is in it

Records

Each one is a short script with invented data: the cursor goes where a person's would, and the screen does what the real one does. They run on their own.

Orders

Filtered on the server so the counts are true, not a page of loaded rows. Each order opens to its real depth: line items, buyer context, address, timeline, and a link straight back into the store.

Orders
live

Orders

42,180

Fulfilled

36,410

Returned

5,770

Search order, phone or tracking…StatusZoneValueshowing 10 / 42,180
OrderPlaceValueStatus
  • #41902⁦+20 110 ··· 4200⁩Nasr CityNile ExpressEGP 4,120Held
  • #41917⁦+20 121 ··· 4247⁩GizaDelta LineEGP 1,980Cleared
  • #41928⁦+20 132 ··· 4294⁩AlexandriaCairo RunnerEGP 6,450Cleared
  • #41931⁦+20 143 ··· 4341⁩HeliopolisSahara PostEGP 2,310Held
  • #41944⁦+20 154 ··· 4388⁩MaadiNile ExpressEGP 5,900Cleared
  • #41952⁦+20 115 ··· 4435⁩ZamalekDelta LineEGP 1,240Cleared
  • #41967⁦+20 126 ··· 4482⁩6th OctoberCairo RunnerEGP 3,780Held
  • #41978⁦+20 137 ··· 4529⁩MansouraSahara PostEGP 8,050Cleared
  • #41983⁦+20 148 ··· 4576⁩ShubraNile ExpressEGP 2,690Cleared
  • #41996⁦+20 159 ··· 4623⁩New CairoDelta LineEGP 5,120Held

Filtered on the server, so counts are true

Products

The catalogue as a purchasing tool: velocity, sell-through, days to stockout, restock intent. Not a list of things you sell — a list of decisions waiting.

Products
live

Sold 30d

1,204

Low

18

Stock

9,860

Search order, phone or tracking…StatusZoneValueshowing 10 / 1,284
ProductVelocitySold 30dDays to zero
  • Linen shirtTR-184042/wk4,1205d
  • Wide trouserTR-184718/wk1,98021d
  • Cotton teeTR-18549/wk6,45034d
  • Knit cardiganTR-186127/wk2,3109d
  • Denim jacketTR-18686/wk5,90048d
  • Poplin dressTR-187531/wk1,2407d
  • Suede loaferTR-188214/wk3,78026d
  • Wool scarfTR-188922/wk8,05012d
  • Linen shirtTR-189611/wk2,69031d
  • Wide trouserTR-190338/wk5,1208d

The catalogue as a purchasing tool

Customers

The merged identity: every phone, name, email and profile that is really one buyer, with their whole history and the outcome of each order.

Customers
live

Buyer

24,905

Merged identity

1,208

Low

412

Search order, phone or tracking…StatusZoneValueshowing 10 / 24,905
BuyerPlaceOrderScore
  • ⁦+20 110 ··· 4200⁩1 profilesGiza355
  • ⁦+20 121 ··· 4247⁩2 profilesAlexandria692
  • ⁦+20 132 ··· 4294⁩3 profilesHeliopolis978
  • ⁦+20 143 ··· 4341⁩1 profilesMaadi341
  • ⁦+20 154 ··· 4388⁩2 profilesZamalek688
  • ⁦+20 115 ··· 4435⁩3 profiles6th October963
  • ⁦+20 126 ··· 4482⁩1 profilesMansoura396
  • ⁦+20 137 ··· 4529⁩2 profilesShubra670
  • ⁦+20 148 ··· 4576⁩3 profilesNew Cairo984
  • ⁦+20 159 ··· 4623⁩1 profilesTanta358

One row per real person

Inventory

One stock figure behind every shopfront, a permanent record of every movement that nobody can quietly edit, and an alert the moment a store disagrees with it.

Inventory
live

Pooled

9,860

Shopfronts

3

Disagreeing

1

Search order, phone or tracking…StatusZoneValueshowing 10 / 1,284
ProductPooledShopfrontsStatus
  • Linen shirtTR-18401111 · 11 · 11Cleared
  • Wide trouserTR-18471010 · 10 · 10Cleared
  • Cotton teeTR-185499 · 9 · 9Cleared
  • Knit cardiganTR-186188 · 8 · 8Cleared
  • Denim jacketTR-186877 · 7 · 7Cleared
  • Poplin dressTR-187566 · 6 · 6Cleared
  • Suede loaferTR-188255 · 5 · 5Cleared
  • Wool scarfTR-188944 · 4 · 4Cleared
  • Linen shirtTR-189633 · 3 · 3Cleared
  • Wide trouserTR-190322 · 2 · 2Cleared

One pool behind every shopfront

Storefronts

Add a shop by pasting a domain and its credentials, choose which one holds the master stock, map the variants across them, switch the sync on. No developer in the loop.

Storefronts
live
Domain•••• 4f2ashop-03.myshopify.com
API access•••• 4f2a
Holds master stockShop AShop A
Variants mapped1,284
Stock policyPooled
Zones served12
CurrencyEGP
Kept in steporders · products · stock
Last sync2 min ago
SyncOff

Add a shop by pasting its domain

Shipping

Tracked by order number, because that is the number your team actually knows. Live status, waybill, and the courier's performance measured on your own parcels.

Shipping
live

In transit

44

Late

6

Coming back

12

Search order, phone or tracking…StatusZoneValueshowing 10 / 62
OrderPlaceAttemptsStatus
  • #41902EGP 4,120AlexandriaNile Express0Late
  • #41917EGP 1,980HeliopolisDelta Line1In transit
  • #41928EGP 6,450MaadiCairo Runner2In transit
  • #41931EGP 2,310ZamalekSahara Post0In transit
  • #41944EGP 5,9006th OctoberNile Express1Late
  • #41952EGP 1,240MansouraDelta Line2In transit
  • #41967EGP 3,780ShubraCairo Runner0In transit
  • #41978EGP 8,050New CairoSahara Post1In transit
  • #41983EGP 2,690TantaNile Express2Late
  • #41996EGP 5,120Port SaidDelta Line0In transit

Searched by the number your team knows

Returns

Parcels coming back matched to the orders that sent them, the unmatched ones given to a named person to resolve, and a return rate you can trust because it is measured from a clean line.

Returns
live

Received

38

Matched

35

Unmatched

3

Search order, phone or tracking…StatusZoneValueshowing 10 / 38
OrderPlaceDateStatus
  • EGP 4,120Nasr CityNile Express2 daysUnmatched
  • #41917EGP 1,980GizaDelta Line3 daysMatched
  • #41928EGP 6,450AlexandriaCairo Runner4 daysMatched
  • #41931EGP 2,310HeliopolisSahara Post5 daysMatched
  • #41944EGP 5,900MaadiNile Express6 daysMatched
  • #41952EGP 1,240ZamalekDelta Line7 daysMatched
  • #41967EGP 3,7806th OctoberCairo Runner8 daysMatched
  • #41978EGP 8,050MansouraSahara Post9 daysMatched
  • #41983EGP 2,690ShubraNile Express10 daysMatched
  • #41996EGP 5,120New CairoDelta Line11 daysMatched

Parcels coming back, matched to orders

Purchasing

Suppliers and purchase orders with a real lifecycle — draft, sent, confirmed, received — line by line, with receiving progress and automatic references.

Purchasing
live

Draft

2

Sent

4

Receiving

1

Search order, phone or tracking…StatusZoneValueshowing 10 / 7
ProductAmountSupplierStatus
  • Wide trouserTR-1847120Sneaker · white · 43Sent
  • Cotton teeTR-1854108Slide · black · 41Sent
  • Knit cardiganTR-186196Sneaker · white · 43Sent
  • Denim jacketTR-186884Slide · black · 41Sent
  • Poplin dressTR-187572Sneaker · white · 43Sent
  • Suede loaferTR-188260Slide · black · 41Sent
  • Wool scarfTR-188948Sneaker · white · 43Sent
  • Linen shirtTR-189636Slide · black · 41Sent
  • Wide trouserTR-190324Sneaker · white · 43Sent
  • Cotton teeTR-191012Slide · black · 41Sent

Suppliers and orders with a real lifecycle

Expenses

The cost book in the words your team actually types, including free text in Arabic, with approval and reimbursement built in.

Expenses
live

Total

EGP 14,200

To approve

3

To reimburse

2

Search a name, role or phone…StatusZoneValueshowing 10 / 31
AmountWhoDateStatus
  • EGP 4,120شحن اوردر 41902Nour2 daysPending
  • EGP 1,980Packaging · roll tapeFady3 daysPending
  • EGP 6,450Fuel · delivery runSalma4 daysPending
  • EGP 2,310شحن اوردر 41902Omar5 daysApproved
  • EGP 5,900Packaging · roll tapeHana6 daysApproved
  • EGP 1,240Fuel · delivery runYoussef7 daysApproved
  • EGP 3,780شحن اوردر 41902Mariam8 daysApproved
  • EGP 8,050Packaging · roll tapeKarim9 daysApproved
  • EGP 2,690Fuel · delivery runAmir10 daysApproved
  • EGP 5,120شحن اوردر 41902Dina11 daysApproved

The cost book in the words people type

Listing Studio

Supplier photos in, finished product pages out: house-style packshots, AI model shots, written copy in your store's voice, category assigned, draft created. With a spend cap, a cache so no work is paid for twice, and a human approving anything generated.

Listing Studio
live

Photos in

18

Edited

12

Drafted

6

Whatever arrived on WhatsApp

How it actually works

See it run.

One warehouse, every shopfront

A sale on one store has to reach every other one, and it has to count exactly once — however many routes it arrives by.

The same sale, counted once.

Supplier photos in, a product page out

Whatever arrived on WhatsApp becomes a gallery in your house style and copy in your store's voice — then waits for a person to approve it.

DRAFTAWAITING APPROVALEGP 1.40 · cached
  1. 01Photos received
  2. 02Cut out
  3. 03House packshot
  4. 04Copy written
  5. 05Draft created
Nothing generated reaches a customer unapproved.

Read next

The other groups

Is this the part you need?

The fastest way to find out is to tell us what this part of your operation currently costs you in people and mistakes.

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